Transform your marketing from a question mark into definitive success.

Take control of your marketing decisions through educational tools and a structured methodology that breeds confidence and clarity. It’s time to eliminate random acts of marketing.

STEP ONE
Get Your MSQ Index

Discover what's missing in your marketing strategy and improve outcomes with MSQ Index.

In just 45 questions, gain clarity and spotlight your achievements and areas for growth. Don't navigate blindly—find your starting point.

STEP TWO
Join MSQ Fundamentals

Embark on your marketing transformation with MSQ Fundamentals.

This flexible and self-paced course equips you to shift from ad-hoc tactics to strategic growth. Using MSQ Index and MSQ Fundamentals will enable strategic improvement.

STEP THREE
Engage with Experts

With your MSQ Index in hand, it’s time to chart your growth path.

Dive into MSQ Academy tools for smarter marketing decisions, collaborate with an MSQ accredited Marketing Strategist, or partner with a top-tier MSQ accredited marketing firm to align and evolve your strategy.

Here’s what you get with
MSQ Fundamentals.

MSQ Fundamentals is a flexible and self-paced course that equips you to shift from ad-hoc tactics to strategic growth, with on-demand videos, advanced exercises and downloadable resources.

Join 5000 businesses that have made data-backed decisions.

MSQ is a structured marketing education platform designed for business leaders and marketing professionals to make marketing decisions with clarity and confidence.

Our mission, and we have chosen to take it, is to eliminate random acts of marketing.


By educating and curating essential resources through MSQ Academy, connecting businesses with the ideal marketing strategists and firms, we ensure that every business finds exactly what it needs to succeed.

We're here to change your marketing from a question mark into a definitive success factor.

Don’t just take our word for it…

  • “Our marketing was ad-hoc and we just knew that was not working. Working with MSQ and their tools gave us education and structure helping us build capability inside our business.“

    Joanne Hughes – Director, Maxwifi

  • “As the person responsible for marketing inside Maxwifi I needed to be on the same page as my Director. Getting the MSQ Index made sure Jo and I were making decisions together. It created aligned conversations that we had just not been used to.“

    Rob Watson - Marketing Lead, Maxwifi

  • “Marketing was a blind spot for me even though as a business we had invested a fair bit. Getting our MSQ Index and understanding the difference between strategy and tactics transformed the approach to marketing for our firm.“

    Tim Davis – Executive Director, HFB